NGI Context established the modern media monitoring industry in the Middle East. We first started operations in November 2001 and were incorporated at Dubai Media City in February 2002.

About NGI Context

Context is a leading content development specialist serving the emerging markets of the Middle East, Africa and South Asia. The company was established in 2008 by News Group International, a holding company that focuses on investing in and starting up niche-market firms in the field of media, content and IT.

The company headquarters are based in Amman, Jordan. Support and branch offices are located in Beirut, Dubai, Mumbai and Manila.

In less than one year of operation, Context established a well-run business and a large group of world class clients, including international news agencies, leading broadcasters, PR and advertising agencies and several government departments.

The Context Advantage

Why Context?


There are thousands of translation sweat shops and freelancers in the region; few have the depth offered at Context. Focusing all of the resources of more than 60 experienced people, backed by corporate strength and modern technology, allows us to deliver an unmatched product.


More than 60 professionals in four countries bring many years of knowledge and expertise in content planning, writing from a “local” and International perspective, editorials, photography and digital media. This unique skill set helps us generate thousands of original and aggregated content segments daily, many of which are customized by experienced content consultants.

Context boasts one of the most experienced teams in the field of content development. Our staff comprises 62 specialists in five countries (Lebanon, Jordan, India, Philippines and the United Arab Emirates). Our management includes experts in the fields of mobile content technology (including MMS, SMS news reporting), multi-media content development and deployment, journalism, wire-services, new media , media intelligence, market research and management information systems. Please visit any of our offices today to meet with our fantastic team!


Context adheres strictly to the ethical code of conduct set by our parent company, News Group. We all understand that ethics are what drive our business – ability, experience and hard work are all for naught if we do not approach our clients, suppliers and team with the highest sense of ethics and responsibility. This moral drives every part of our actions and can be felt by anyone we work with.


From advanced CMS and content consultancy knowledge bases, to content digitization and archiving, we use the world’s cutting edge technology. Our IT backbone ensures optimum performance for our clients, including the management of mass data streams, the filtering of aggregated content and semi-automation of advanced custom reporting.


To promote best-use of content development to help improve the communications and competitiveness of organizations based in emerging markets.


To remain the top content development company in the MENA region and become one of the top global providers of comprehensive content development services.


Media Watch Middle East

Media Watch established the modern media monitoring industry in the Middle East. We first started operations in November 2001 and were incorporated at Dubai Media City in February 2002.

We are an ethics driven team that makes sure that our clients' monitoring and analysis requirements are met efficiently and on time. Just as we strive to deliver, we strive to learn - from the wonderful ideas and contributions of our team members in 4 continents, from the evolving needs of our clients and from the many experts who have worked in our industry for more than 25 years. We see ourselves as an integral part of our community; our great fulfillment comes from seeing Media Watch services help local and international organizations receive the intelligence and analysis they need to better serve their customers and play a greater role in the countries where they operate.

Visit Media Watch's Website

Interactive Limited

Interactive Limited, founded in 1996, is one of the leading software and online consultancy agencies in the GCC specializing in the development and integration of enterprise portal software and digital media & design. We build a comprehensive web environment for sharing information and accessing systems across the whole business, as well as helping our clients achieve their objectives in the online world. We have also recently acquired a Microsoft specialization in Business Intelligence (Performance Point Server 2007) which will empower our clients with the right decision making skills through the consolidation and analysis of the data that flows through each of their businesses.

With a track record of more than seven years of developing industry specific solutions for governments and enterprises in the region, Interactive has the expertise to allow business users to integrate both business and IT processes into a coherent whole, enabling them to build and grow their interactive businesses.

Visit Interactive Limited's Website

Salience Research

Salience Research produces more than 100 variations of qualitative media measurement reports and analysis, including:

  • Coverage analysis of product, brand and services
  • Consumer trends reports
  • Qualitative statistical overviews measuring messaging, tonality and volume
  • Competitor intelligence overviews
  • Measuring on-going or event/ campaign specific public relation efforts

Salience reports are delivered in any format required by the client, including executive briefings and presentation-based.

Salience Research provides a sophisticated online analysis dashboard, a platform that allows clients to generate hundreds of chart and graph combinations that measure and illustrate the impact of news coverage. Full measurement and weighting tools relevant to tonality and messaging are integrated within the system. All reports can be exported into MS office-based programs such as excel and word for easy printing.

Visit Saliene Research's Website

Media Source

MediaSource is the publisher of the Middle East & North Africa Media Guide and exclusive representative of Mediadisk in the MENA region.

The annual Middle East & North Africa Media Guide is the region's only comprehensive media directory. Mediadisk is the world's leading media database solution - providing the PR industry with access to over 800,000 contacts at 200,000 media outlets across the globe.

MediaSource's in-house research team updates its media database on a daily basis, providing Mediadisk clients and users of the Middle East & North Africa Media Guide with unrivalled access to the regional media.

Visit MediaSource's Website


Other Services

  • Press releases
  • Report Writing
  • Case Studies
  • SMS Alerts Writing
  • Research Papers
  • Research Content
  • Content for websites
  • Article Writing
  • Blog Services

Contact Info

Jordan – Amman
Dabouq, King Abduallah II St.
Bldg #183, 4th floor

P.O.Box: 815505
Tel: +962 6 5353610
Fax: +962 6 5353608